The Best eCommerce Platforms To Choose In 2021
It’s estimated that eCommerce sales make up 15.5% of retail sales worldwide and E-retail revenues are projected to grow to 6.54 trillion US dollars in 2022. The best eCommerce platforms can enable your business to set up an online store that suits your needs.
How to choose the best e-commerce solution for your business? In this article, we’re going to highlight some of the best eCommerce platforms available right now. Let’s dive in!
The market has become flooded with hundreds of different eCommerce solutions of all types and sizes so building an online store has never been easier. However, if you start with the wrong eCommerce platform, it’s going to harm your business soon. Therefore, many businesses make the process of choosing a platform into account as their business foundation.
We reviewed over a dozen popular eCommerce platforms based on price, range of features, ease-of-use, scalability, and more. Here are our top picks. Whether you’re starting a new website from scratch or looking to switch providers, this guide will point you in the right direction of eCommerce app development.
What is an eCommerce platform?
Ready to start selling online? You need an eCommerce platform. It is the backbone of an online retailer.
An eCommerce platform is a software that integrated all essential commerce and business functionalities into a single platform. It allows you to create and manage an online store. You can build a branded online storefront to locate and sell products and services, manage the site, operations, and everything else (order management, inventory management, and customer service, etc) related to online sales.
When it comes to the eCommerce platform, there is a critical term you need to understand, “platform design.” The platform design isn’t just about considering technical factors. It’s about understanding and creating features for the whole business operation.
It creates value for both users and stores as well as builds a network around them. Remember that an eCommerce platform is a business model, not just a piece of technology.
What are the key features of an eCommerce platform?
To choose a winning eCommerce platform, you can rely on the following features and capabilities:
- Online storefront
- Product catalog
- Online shopping cart
- Online payment system or integration with a payment gateway
- Order fulfillment and shipping management
- Merchant interface/dashboard
- eCommerce marketing tools
- eCommerce business management
- Customer behavior analytics and reporting
- Integrations (e.g. CRM, ERP, email marketing, payment gateway, etc)
View more: Case study of eCommerce app
Top best eCommerce platforms?
Shopify is arguably the most well-known eCommerce platform in the world. They power more than a million eCommerce websites across many different industries and product types.
+ Fastest Load Time.
+ Super Easy Set Up.
+ 1-Click Selling Apps Available.
– Weak at SEO/Content Marketing.
– Checkout Not Customizable.
BigCommerce is famous for the world’s leading cloud eCommerce platform. The platform is also known for its low total cost of ownership and highly flexible APIs.
+ Flexible and scalable product management.
+ Excels with multi-channel selling.
+ Strong SEO Performance.
– Inconsistent loading speed.
– High volume stores pay more.
– No 1-Click Selling.
This is a powerful and secure eCommerce software that has served over 22,000 online businesses in 20 years of service. The company dedicates to help online merchants build online stores that rank higher and sell more.
+ Better Blog Feature Than Shopify.
+ Tons of Integrations.
+ Great Business Management Tools.
– Templates Feel Dated.
– Negative Reviews On Support.
– Potential Issues Upgrading.
Being open-source, it targets people with professional web development experience, so not as suitable for do-it-yourself website developers as some of the other platforms. It’s generally used on medium to large eCommerce sites that can afford a web person or department.
+ Robust and Feature Rich.
+ Strong SEO.
+ 1-Click Selling Apps Available.
– Pricey Themes.
– Easily Slowed Down.
– Requires Development Skills.
WooCommerce is a free WordPress plugin that enables merchants to turn their WordPress sites into online stores freely and also offers additional paid features and integrating options to streamline the functionality of the shopping cart. This open-source platform is an ideal solution for small brands with WordPress development resources as it will be easy to customize.
+ Best Platform For SEO.
+ 1-Click Selling Apps Available.
+ Lots of Service Providers.
– Hosting Can Be Expensive.
– Difficult To Troubleshoot.
– Needs Lots of Extentions.
Wix is one of the most easy-to-use eCommerce platforms providing simple alternatives to build a full-on website with serverless computing and hassle-free coding. It’s the best fit for brand new online stores with affordable pricing, 72 free themes, and a super simple setup.
+ Tons of Free, Amazing Themes
+ Simple to Use and Set Up
+ Includes Marketing Automation
– Poor SEO Performance
– Weak Upselling Capabilities
– Weak Integration with Amazon
Volusion has been in the industry for almost two decades and is an all-in-one eCommerce solution that helps you easily create, manage, and expand your online store. The platform empowers users to build online stores with many handy features and intuitive functionality.
+ Great On-boarding / Help Center
+ Subscription/Recurring Payments Included
+ SMB Friendly
– Lacks Up/Cross Selling
– Slower Load Times
– Many Sites Look Dated
Squarespace is an easy-to-use and friendly platform that empowers users without any coding background to create beautiful websites. It is famous for its award-winning designs, which makes it become the leader in website design for world-class designers. You can use seamless templates and intuitive drag-and-drop tools to design your websites to your personal style.
+ Easy To Set Up
+ Great For Simple Stores
+ Stunning Template Designs
– Limited Ecommerce Integrations
– Limited Payment Gateways
– No Phone Support
Salesforce is well-known for its CRM solutions. Salesforce Commerce Cloud is a cloud-based eCommerce platform tailored to both B2C and B2B merchants. It’s a part of the Salesforce product suite. Therefore, it integrates many other CRM and marketing services, which help you grow your business and build a good customer relationship all at a time.
+ Powerful CRM platform
+ Add/remove features to suit your needs
+ Customer Tracking
– Certain functional limitation in each edition
– Slow at times
Prestashop is another efficient, innovative, and open-source eCommerce solution. It has opened the doors of eCommerce for over 300,000 merchants around the world. The platform is freely accessible and downloadable. You will just have to pay for costs related to the hosting, SSL certificate, and something else similar.
+ Tons of Apps Available
+ Strong SEO
+ Flexible and Free
– Slower Load Times
– Apps Can Become Costly
– Limited 3rd Party Automation Integration
What it takes to build an eCommerce Development Team from zero to hero?
E-commerce has revolutionized retail and it’s time for your organization to start an e-commerce website/application. After many years of experience in developing an e-commerce platform, we realize that for this huge plan, your in-house e-commerce team need to gain 3 abilities to drive your e-commerce success:
UNDERSTANDING E-COMMERCE PLATFORM ARCHITECTURE
– Ability to write plugins, extensions, theme follow framework best practice, testable, easy to maintain
– Ability to deploy and manage hight traffic e-commerce website, or million of products
UNDERSTAND HOW TO OPTIMIZE E-COMMERCE PLATFORM FOR REVENUE GROWTH
Can give the best option, analyze the results of features, and make an e-commerce plan to market it, track progress towards goals, and adjust the plan as condition change.
– Follow Agile, Scrum
– Active communication between team members, and with Client
Unfortunately, it is difficult for any companies to find and develop such an outstanding e-commerce team like this. Not only it takes a ton of time but it also make your company spend a lot of money to get the right one in their place.
InApps is here to help you launch the best version of eCommerce platforms
We are InApps Technology Company – The World’s Top 50+ Mobile App Development Company In 2020. Our Offshore Software Center is helping many international clients turn their ideas into lucrative products, especially eCommerce, increase their software development capacity with cost-effectiveness and low attrition.
With skillful Magento trainers, Prestashop Experts & Senior developers of all platforms such as Magento, Woocommerce, BigCommerce, Wix Prestashop, etc, we are supporting many international eCommerce companies behind the scene.
Our experience in developing & designing retail, e-commerce applications or e-wallet apps had impressed and satisfied our clients through 10+ years.
Furthermore, with a deep understanding of e-commerce web/app development, excellent at analysis, troubleshooting, and tech solution brainstorming, we ensure that your offshore team will help your projects take off successfully.
Don’t hesitate to contact us to receive the best technical suggestion about the project and a special promotion: Free design mobile application concept.
- Customer-centric culture
Customer satisfaction is the priority: By business, weekly and monthly meetings, we immediately give customer problems in 80% of meeting to find solutions within 24 hours.
- Reduce your cost up to 70% – Guarantee the same or higher quality
Due to the lower tax and cost, we can optimize the cost in Vietnam as well as re-use our experience in previous projects to reduce costs but still ensures the quality.
- Fast solving-problem & supporting your end-users
Our Talent is systematically trained and must pass 2 difficult interviews & testing before starting a client’s project to ensure each developer is a combination of: “Consulting + Solution + Care”
- 80% of developers are good at English communication
As most of our clients are from UK/US/Europe, we focus on recruiting candidates with good English communication skills to support customers and avoid misunderstandings.
- 70% of software developer have +5 years of experience
We prioritize building an experienced team that accounts for a high proportion to meet their expectations. Even for the freshers, they also come from top universities or studying abroad.
- Transparency and Predictability for long-term cooperation
We focus on clear transparency in communication and discussions to achieve long-term cooperation goals.
- Latest Development Methodologies & Diverse Industry Experiences
98% of Clients Satisfy With Us. Let’s See What They Said…
I’ve had great experiences with inapps in mobile app project. Recommend looking for a good outsource development firm for mobile game development or web development project to Inapps team.
Head of Business Development at Phunware
I have been really impressed with the team at Inapps. They are professional, work ahead of schedule and are technically strong across a range of fields.
A great experience designing the front end of our website, responsive team and good end product. Great website/UX design capabilities.