Custom Promotional Products eCommerce Web Development
InApps redesigned and developed a customizable promotional products website which provides custom eCommerce solutions to businesses.
Overview of Project
Our client is an Australian company dealing in promotional products and corporate catalog programs. They have a wide range of available customized products. The client showed InApps his business plan and requested a new website with innovative features to help the business grow better.
Design Conceptualization
Our team of expert UI/UX designers and business analysts took the challenge head-on and outlined the problems with the existing platform.
In specific, our BA team determined on the new features and functionalities that needed to be updated. Then, we went on an intensive brainstorming process with our client in which we pointed out the changes that were inevitable with the help of wireframing.
Marketing
To create brand awareness and elevate product branding, illustrations and visual content were used at as many places as possible.
For SEO purposes, we added more landing pages. Along with beautifully designed UI across the website, the team employed call-to-action (CTA) buttons to invite users to make an inquiry.
Aware of the significant impact of a compelling introduction video, we added a video on the website to showcase the client’s services.
Our Task
The website was designed and developed a long time ago and lacked of functionality, design, and user experience.
The challenge was to address the extensiveness of the platform which had an array of promotional products and corporate categories and showcase them in a modern and appealing way. The older website which is clearly outdated needed to be scraped off and replaced with a newly designed and highly intuitive version.
Visual Design
Next, our team move to enhance the look and feel of the website since the older version interface was out of date.
To make the web look eye-pleasing, the InApps team decided to get a mix of light and bold color schemes including purple, black, and white. We also changed the typography for the web to make it more readable and eye-catching.
Key Takeaway
After re-designing the entire website and making it pixel perfect from every aspect, the challenge was to integrate the new design with the older technology that it was developed in.
We used Vtiger CRM, a popular platform for ensuring marketing ROI along with Zend Framework as a third-party coordinator. As far as the new design was concerned, it was in touch with the client’s business goals.
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