How to Write Sizzling Marketing Copy

Top 10 Tips to Craft a Successful Marketing Copy

1)   Capture Eyes and Turn Heads

The headline of your marketing copy is seen first.  No one will bother reading what you worked so hard on if it doesn’t grab attention.  Try sparking interest with a title that beings with “How to”, or “Free”, or have the title be a question.  Provoke your readers to take action and see what you have to say.

2)   Appealing Introductions

Great, you’ve caught your readers’ attention!  Now you have to keep it, even if they have busy lives.  Show you’re focused on them instead of gaining profit.  Appeal to their emotions; convey how you understand their problem from your own past experience.  Then, you can introduce your product/service as the solution.

3)   Talk, Don’t Type

You can type, of course, as copywriters do.  While drafting your marketing copy, type your words in the way you speak in real life.  Your authentic voice will engage readers instead of driving them away with robotic text.

4)   Explain the Benefits 

How will your readers benefit from your products/services?  The success of your marketing copy depends on the benefits you describe to your readers.  Don’t downplay any of them, but don’t make any promises you can’t keep either.

5)   Back it Up 

Anyone can talk a good game about the benefits of this and that.  Abandon your own words and use graphs, charts, or case studies to gain your readers’ trust.

6)   Know your Goals

If you don’t know what your goals are behind your content, the finished product won’t be worth reading.  Gain some insight by thinking about your call to action or focusing on your target audience’s current needs.  After you’ve discovered the purpose of your marketing copy, the writing part comes easily.

7)   Write with Length, Format with Grace 

Studies show that a long copy will deliver higher sales than a short copy.  However, some of your readers might be busy, so format the content properly with bullet points and numbered lists, and style your words by bolding, italicizing, and/or underlining them.  These small adjustments draw the attention of busy readers to the important details located throughout your long copy.

8)   Let your Success Speak for Itself

Or let your past customers speak on behalf of the value of your product/service. Include their reviews and testimonials in your marketing copy to convert your readers into customers.

9)    Emphasize your USP

Also known as your Unique Selling Point.  What makes your product/service different and better from others on the market?  Set yourself apart and show your value to your readers.  Explain—with confidence, not cockiness—why they should choose you.

10) Call to Action

This is a no-brainer.  Include a call to action, always.  Let your readers know how to contact you, and provide current specials, if possible.

Wrapping Up – How to write

A well-crafted marketing copy can boost sales, increase brand awareness, create a loyal clientele base, and bring your company more successful than ever.

InApps can help you create a sizzling marketing copy that’s practically on fire. Let’s chat!

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