Digital transformation – The inevitable direction of businesses
In 2019, Vietnamese leaders have successfully raised the digital transformation awareness of business leaders and there have been positive changes.
Digital transformation is the process of using digital technologies in new business processes – or modifying old business processes, changing the working culture of the business, enhancing the customer experience to meet the business/market requirements, and market changes, reduce operating costs and bring higher profits to the business.
According to the 2018 E-Commerce Whitepaper issued recently by the Department of E-Commerce and Digital Economy, Ministry of Industry and Trade, in 2018, Vietnam’s entire e-commerce industry reached US $ 8.06 billion, up 30 % compared to 2017, including goods and services. The growth results are very proud, not less than developed countries like the US or Europe.
Business conversion number
Digital transformation is the process of using digital technologies in new business processes – or modifying old business processes, changing the working culture of the business, enhancing the customer experience to meet the business requirements and market changes, reduce operating costs and bring higher profits for businesses.
However, in reality, some businesses think that digital conversion is digitized, by scanning information from paper documents, saving files as different images or PDFs on the host computer, or using digital signatures is digitizing your reporting process, and your bosses are still actively signing on paper documents. Some other businesses use Netezza or Oracle reporting systems but think they have the Big Data platform to exploit customer behavior and do not need to invest anymore.
For example, customers of a bank take time to enter their full name, account, amount … in the money transfer form, sign, and then the bank staff still have to fill in the computer, sign, and scan a form and identity card to store, takes 30 minutes of customers and bank staff, not to mention the handwritten and keystroke errors – that’s the traditional way of doing things.
In recent years, many new concepts such as Digital Transformation, Machine Learning, Cloud Computing, Big Data, IoT, 5G … on media confuse non-believers – do not understand know much about IT or telecommunications.
How to create a fair playing field, promote the creativity of all members of the business to innovate products or services to the liking of customers and how in the shortest possible time to bring products that are new to the market.
It should be emphasized here: Digital conversion is the conversion from traditional working methods to digital use to save time and money, rather than digitizing existing paper documents in PDF format. or photos and store them on the computer.
For example, a digitized process: Customers of the telecommunications company want to change the package from 3G to 4G, at the representative office, just enter the customer code on the iPad, all customer information appears and selects the 4G package by yourself, then the customer signs on the iPad, all the information is automatically saved to the Customer Care system and immediately sent a message and email to inform the customer that the package has changed, instructions for restarting the phone and asking questions about employee service attitude, take 1 minute of customer and 10 seconds of customer service staff, instead of having to fill, sign, check, scan, and save – that is the number converter.
In 2007, IDC pointed out that SMAC digital technologies will be the trend of the times – SMAC is an acronym for Social (Mobile), Mobile (Mobile), Analytics (Analysis, based on Data platform). large) and Cloud (Cloud computing platform). The term SMAC encompasses the concepts of new products and services that businesses are deploying to provide effective and flexible solutions for consumers.
“Digital technology and the digital business are the catalysts for change that are affecting the relationship between people and machines and delivering better results for customers,” said Gartner.
The conversion has happened before, not as people understand it is in 2013, when the sales of retail stores in the US, on Christmas and New Year’s Day dropped by 50% and online sales. Internet traffic increased by 81% compared to three years ago. Booking.com in the Netherlands can decide the price of hotels in Venice, London, Paris, Vietnam, … According to Wikipedia, this website in 43 languages, has 28 million listings including 148,000 destinations in 228 countries and locations. territories around the world.
Every day, more than 1,550,000 rooms are pre-booked on the website, … and many businesses due to timely and right digital transformation have brought great efficiency and profits in production and business.
Experience when converting numbers
In fact, how businesses with IT, have served their core values yet, have easily changed quickly according to business requirements, should use any software to manage processes, documents, secure and authenticate users online, reduce the costs of developing new functions, and changes that don’t affect current business functionality, whether or not to use the Cloud platform, hosted and whether to collect good customer or competitor information and whether to store it on the Big Data platform; How to organize IT & business effectively or not vertically separated; How to manage personnel in departments or groups, organize projects in the method of Waterfall – Prince 2 Waterfall, PMI …, or Agile – Flexible like Safe, Less,… How can create a playground fair, promote the creativity of all members of the business to innovate products or services to the liking of customers and how in the shortest possible time to bring new products to market.
How to serve customers, whether customers are the center, how to retain customers, know what products they like, what services are not good, know about competitors, know how to use and distribute products analyze customer behavior from social networks on the Big Data platform …?
Depending on the services and products of each business, how to apply digital technologies appropriately, IT experts should be consulted to devise their own digital transformation strategies, suitable to the budget and capabilities of yourself.
Digital transformation is a challenge but an inevitable direction of businesses that want to survive in the next 10 years.
As for the government, the need to improve the legal framework is extremely important in management. The question is: Ensuring product quality, resolving warranty disputes or transporting goods, customer information security is guaranteed by domestic and foreign businesses, electronic payment solutions. Through online, it is still very difficult, not yet convincing users because of the security and security of IT solutions, and also how the state collects taxes?
The state should immediately evaluate existing online payment solutions, select the best solution, ensure users, and promote greater awareness of the development of e-commerce systems and translation. online service on the Cloud computing platform. For now, agencies still keep all the documents and documents, both on computers and on paper, very wasteful and affect the environment, and need to be changed into paperless offices – that is, the conversion of ideas. That is, it can be done in a short time and save billions of dong.
Digital transformation is a challenge but an inevitable direction of businesses that want to survive in the next 10 years. The lesson of traditional taxi transport business in Vietnam and the electronic transaction of Grab taxis is a wake-up call for businesses that still operate in the traditional way and do not change. However, it is still not late and there is an opportunity to retake a part of the market if traditional taxis know how to apply IT to the management and operation of their vehicles.
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