Update 8 Ways to increase your Online Marketing Presence

You’ve finally reached the finish line. Your law firm’s shiny new website is live and online and your attorney social media profiles are as professional as they can be and ready for followers. The online marketing dollars should come flying into your practice any second now, right?

Digital marketing success doesn’t happen overnight. But that doesn’t mean that you should sit around waiting for it happen. Once the basics of an online presence are in place, there are plenty of tricks and tactics that savvy digital marketers do to maximize their influence on the web. Doing so helps them reach the right customers at the right time. Here are a few insider tips to boost your online marketing presence:

Build Out Your Website

Your law firm’s website is often the first impression new clients have with your practice. It’s your job not only to ensure it presents the firm in the best light but also that it provides the solution or answer to whatever your visitors seek. If you’re not providing the right information, they more than likely won’t become your client.

• Create a Q&A page that addresses common client concerns
• Increase your conversion rates by testing new calls to action and clickable buttons
• Reevaluate the keywords you use on your website to increase search rankings

Expand your Social Media Following

Don’t just use Facebook. Expand your law firm’s online presence by creating profiles for Twitter, Pinterest, Google Plus and Instagram. Come up with a strategy for each platform and begin posting. The more you post, the greater your reach across all social media platforms will be. Not sure what to post?

• Look for opportunities to join in discussion
• Research what peers and competitors are posting.
• Read your target audience’s online content and learn what’s important to them.
• Focus your social media content on your brand.
• Look at the content that drives interaction
• Tie in blog posts
• Follow more influencers in your industry

Start a blog

If you aren’t already blogging, you should think about launching one. A website with a blog that regularly generates fresh, relevant content ranks higher in search results than websites without blogs. Blogging also helps you connect with your audience and potential clients. Pick a topic you know a lot about and start sharing your knowledge. The more you write, the more you’ll be seen as a thought-leader within your industry, giving both your ego and online presence a big boost.

Record a Video or Podcast

Consider yourself more of a presenter than a writer? Command the attention of an online audience by recording a video or podcast. Long or short, self promotional or informational, rich multimedia content bumps up search rankings. Plus, it gives your audience something to share and provides more ways for people to discover your firm.

Design an Infographic

Visual media is a powerful tool to communicate complicated subjects into simple, easy-to-consume nuggets of information. The intricacies of the legal system can be translated into illustrations that show your audience exactly what to expect from your practice.

Send a Newsletter

Email is still king of digital marketing communication channels. Why not let existing and potential clients know about what’s new at your law firm by sending them regular newsletters through email. With the right content, subject and calls to action, newsletters can become one of your most affective online marketing tactics.

Launch an Online Ad Campaign

Digital advertising can communicate the right message at the right time to the right customers. Whether advertising on search engines or social media, you have the ability to put your law firm’s messaging and imagery in front of someone who’s ready to make a decision.

Guest Blog

Another impactful way to expand your online reach is to guest-blog on one of your colleague’s websites. Sharing your knowledge with someone else’s audience can drive up your social media follower count and visitors to your website.

If you’re interested in learning how you or your practice can benefit from an enhanced online presence, contact a legal digital marketing agency professional at InApps to schedule your consultation.